Retail Opening Reception Draws Inspired Crowd

| Friday, September 9th, 2011 | No Comments »

Opening Reception

On August 11, 2011 Design Museum Boston and Wentworth Institute of Technology welcomed visitors to the Opening Reception of Retail: Retell. Recycle. Rethink, on display at Prudential Center’s Huntington Arcade.

Retail really aims to share with visitors, not only the process around how their world is designed and manufactured, but how it impacts their lives,” said Derek Cascio, Co-founder of Design Museum Boston and Wentworth professor. “That is what Design Museum Boston is all about.”

The exhibit, a collaboration between Design Museum Boston and design students at Wentworth Institute of Technology, educated visitors on the product lifecycle, or the process through which raw materials are turned into products and then ultimately disposed of. However the exhibit offers a twist with it’s “Reconsider” message showing alternatives to disposal behavior, giving users real direction to do things like recycle old sneakers or to give old cell phones a second life.

Amongst stores and shoppers, visitors were greeted with Design Museum Boston tote bags and other DMB gear. They mingled with students, their parents, and faculty from Wentworth Institute of Technology as they viewed the exhibition’s four main sections: bottled water, footwear, cell phones, and cleaning products.

“I couldn’t be more proud of the work the students produced,” said Sam Aquillano, Co-founder of Design Museum Boston and Wentworth professor. He went on, “Our students carried themselves in an extremely professional manner and accomplished much this semester. Not only did they conceive of and design the exhibition, they created schedules, drafted budgets, fabricated display cases and built the relationships necessary to make this whole thing happen. They went above and beyond a traditional design studio and in the process developed the skills they’ll need after graduation.”

Retail’s main sponsors were IMAGINiT Software and AIR Graphics, both of whom had representatives at the opening to show their support for the museum and the students. Because of their support the Retail exhibition will live on and travel to new locations.

After the main event at Prudential Center, reception visitors walked over to Dillon’s for the Design Museum Boston after party. Everyone: students, faculty, designers and friends celebrated an amazing academic project and twelve amazing WIT students.

Presented by:

Photos by Alyssa Makere, Joe Bradford, Nick Dunleavy.

Photos by Steve Tokatlyan

What’s your responsibility?

Design Museum Boston has teamed up with design students at Wentworth Institute of Technology to create an impact this summer. The exhibit, Retail: Retell. Recycle. Rethink educates consumers about the products they buy. Retail leaves consumers understanding that they are buying more than a water bottle or a t-shirt, they are buying the process behind these products and accepting their responsibility within the product lifecycle.

The product lifecycle is the entire process, past, present, and future, behind the things we use; from conception, through design and manufacture, to service, disposal, or recycling. The goal of Retail is to create a new understanding of products and provide a skill set for consumers to make educated decisions on future purchases.

Retail is the first exhibit launched through our STUDIO program. It is conceived, created, and executed by design students at Wentworth Institute of Technology. Help them make it a reality by backing them on Kickstarter. Follow their progress on our blog.

Special thanks:
Thank you to all our backers on Kickstarter! Funding Successful on August 4, 2011.