Design Museum Mornings in August Presents Jeff Lahens Manager at Dress Code Boston. Dress Code Boston is your reference guide for your individual style beyond the conformity of most dress code rules, and it answers your questions surrounding fashion and seasonal styles. Jeff will share great insight on how to further your personal brand!
Learn more about this event here.
DMB: Is it all about physical “look” or does DressCode for Boston go deeper than the suit?
Lahens: This goes deeper than the suit and tie especially when many work places do not require a suit and tie all the time. Your appearance is what customers will see of you – you want your look to leave the lasting and correct impression of the brand it is representing. Your brands integrity lays in your seam line. What do you want the look to say about you today? Men and Women have been undressing the casual friday for a while now but we want to keep the scale balanced from looking attractive professional and looking sexy attractive.
DMB: How will DressCode for Success ultimately better my brand?
Lahens: Brand is who you are – your appearance acts as the brands packaging of how you are perceived and represented. Stylists might try to tell you what you are doing wrong but this is about your own style. There is no particular way to dress. Essentially you want your apparel to make you feel good, look good, and represent your brand good. Everyone is an individual with a personal style built into their personal brand package.
DMB: Explain what a Strategist’s day to day is like?
Lahens: What is my day like? I work with retail and marketing firms who are trying to connect with their consumers. I work to find a brand/look that works with who they are. If someone walks into store they should know exactly how to use brand. Don’t sell to consumer but sell what the consumer wants. A consumer needs to know they are looking at something unique and up to date with trends, I give these firms tools to keep up with that. I want to engage people, make people look and create conversations that last.